Arrival of the fittest.
We refined the details of comfort, creating a new class of in-ear headphones with a customizable fit that forms an exceptional seal for Active Noise Cancellation. You’ll feel your music, not your headphones.
Choose from three sizes of soft, flexible silicone tips that click into place. Find the best fit — and get the best sound — by using the Ear Tip Fit Test.
These internally tapered tips conform to your ear shape, keeping secure. And with vents helping equalize pressure, you feel like there’s nothing in your ears.
Active Noise Cancellation
Sound that cuts out the noise.
It are the only in-ear headphones with Active Noise Cancellation that continuously adapts to the geometry of your ear and the fit of the ear tips — blocking out the world so you can focus on what you’re listening to.
An outward-facing microphone detects external sound and counter it with equal anti-noise, cancelling the external sound before you hear it.
An inward-facing microphone listens inside your ear for unwanted sound, which is also eliminated with anti-noise.